Our Story

Afia Beauty was born 20 years ago from a passion for celebrating the beauty of women of colour. What began as a journey in makeup artistry has evolved into a mission to create a cosmetics brand that empowers women to feel luxurious, confident, and seen. 

We believe beauty is not one-size-fits-all. Every woman is unique, with her own story, style, and sense of self. That’s why our products are designed to inspire individuality and self-expression. Whether you want a bold statement or a soft glow, Afia Beauty offers high-quality, richly pigmented cosmetics that perform effortlessly—crafted for us, by us. 

Our goal is simple: to give you the tools to express your beauty in all its forms, with the luxury and quality you deserve. At Afia Beauty Cosmetics, we celebrate you.